The Safari Park Sales Challenge game is the ideal sales activity for an advanced sales training course, seminar or conference. It provides a challenge for their sales skills and helps to develop their planning and forecasting skills.
This exciting sales game enables participants to practise:
- turning features and attributes into benefits
- the often complex needs of buyers
- planning and forecasting
- negotiating around needs
- when to make concessions
- awareness of the buyer and buying signals
- when and how to close the sale.
Teams of Buyers and Sellers receive briefing sheets which explain their situations and targets. There are also constraints: Buyers have limited funds and space to house the animals for their safari park; Sellers have to find the best home for the animals that they represent.
Buyers receive a Park Composition Sheet to help them plan their ideal Safari Park. They are free to create whatever park they desire, but it must be an interesting, exciting and self-sustaining park with adequately housed and well cared for animals.
They must also ensure they treat the animal well and as far as possible live in their natural surroundings. They must actively support conservation of threatened species and habitats, locally, nationally and internationally. They must also facilitate and initiate research that contributes to species conservation and the welfare of animals in their care.
Sellers look at buyers' needs, then the features and attributes of the animals they represent and develop them into benefits for the Safari Park. They are free to choose how they sell and whether they try to sell both types of animal that they represent.