It is not what you say, it is the way that you say it.
This Course will help you nurture the skills required to ensure that your writing always makes the impact required and grabs your audience’s attention.
Wouldn't it be useful to have the in-house expertise to write high quality sales letters, websites, marketing collateral, press releases and presentations?
Our highly experienced professional copywriter will run a training course that focuses on basic principles and techniques for writing inspiring copy that sells your product or service effectively.
The aim is not necessarily to replace an external creative agency. However, where budgets or time are limited, you will have the internal resources to generate selling copy that gets the message across clearly and professionally.
Having in-house copywriting expertise has valuable benefits for your business or organisation, as well as providing employees with a useful addition to their skills set.
Our copywriting courses will be of use to both marketing specialists and non-specialists with a marketing or sales remit.
A range of training modules are available, which can be studied individually or combined to create a more extensive course. There are two learning options:
Training can take place at your offices (or a convenient local venue such as a hotel) and will be led by an experienced professional copywriter
Modules can be studied as distance learning courses via email.
A general introduction to the art of writing for marketing communications. Topics covered include:
A sales letter or presentation is often the first (and sometimes the only) opportunity to “set out your stall” for potential customers. In addition, many larger companies rely on presentations for internal communications.
This module teaches letter and presentation writing skills, helping learners to get key messages across effectively in a professional manner.
Websites have become the hub of marketing activity for most companies and replaced the traditional corporate brochure, particularly for SMEs. What a site says is just as important as how it looks, yet many companies do not pay as much attention to copywriting as they do to design.
This module covers basic techniques for writing website traffic pages, landing pages, blogs, FAQs and more. It also deals with how to search-engine-optimise your site, while still making copy flow naturally and avoiding getting caught in spam filters
Good PR can be a powerful weapon in the marketeer's armoury, achieving high profile coverage at low cost. However, there is an art to writing press releases and editorial to “soft sell” a product or service convincingly, and many submissions are ineffective.
This module covers everything from writing attention-grabbing headlines to creating a story and making sure it is newsworthy.
Ads are usually expensive, so the copy has to do its job. In this module learners will find out how to create eye-catching concept headlines, write succinct, effective body copy and devise strong calls to action.
Whether it is online or offline, direct marketing succeeds or fails on the persuasiveness of its copy. This module provides an overview of well-established and proven techniques for writing letters, mailers, e-shots, SMS and viral marketing.
“Fantastic course - great resources and great delivery. Very engaging and good balance between information and exercises.”A. O'Hare - Future Science Group
“We just wanted to say thank you for your time yesterday, we all really enjoyed it and I think that a lot of the information you gave us will be very useful when we are coming up with new mailers etc! We all thought that the day was very beneficial and have been putting what we learned to good use!”S. Glasgow - Daisy Distribution
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