Marketing and the many mediums available to businesses are constantly expanding. The Course allows you to take a pragmatic approach to the options available to you, look how best to utilise each medium and obtain the highest return on investment.
Compared to traditional methods of advertising, digital marketing offers reasonable costs, accurate targeting and excellent reporting, to create awareness and generate business revenue. This course demonstrates the importance of a digital marketing, enabling you to agree your digital marketing strategy and gain the confidence, tools and techniques, to achieve your digital marketing objectives.
The need for social media continues to rapidly grow and when used effectively it is a powerful marketing tool. Typical questions asked by businesses considering using social media are how much time will it take, which platforms to use, and what to post. This course answers these and includes practical "how to" training on Facebook, Twitter, Instagram and LinkedIn.
It is vital to optimise your website and digital marketing for search engines like Google, to increase your website's chances of ranking in top search engine results. We will show you how to apply Search Engine Optimisation (SEO) to increase traffic to your website.
Training includes measuring and monitoring your online traffic and engagement, including the impact of website and digital marketing changes, ensuring you continuously update your marketing campaigns to drive interest in, and sales for your business.
Depending on your needs we can also demonstrate what is available, and how your business can benefit, from wider digital marketing tools including landing and squeeze pages, email marketing, content marketing and search engine marketing.
By attending this course you will gain confidence in and understand how to use social media and other digital marketing tools effectively to achieve the desired results for your business. For example, increased engagement with your business, ultimately leading to higher sales.
Anyone who wants to see real benefits from their marketing activity – both business managers and entrepreneurs.
“I have gained a great deal of confidence from knowing mine and the company's strengths and weaknesses and can see huge potential for growth and progress.” S. Etheridge – John Catt Educational Ltd
Elite Training will not pass your contact details on to any third parties, and will only contact you in relation to your enquiries.